Ultimo kicked off the new year with a bang tonight as they revealed their latest lingerie campaign with a set of stunning photographs of Luisana Lopilato.
The blonde actress, wife to singer Michael Bublé and a successful actress in her home country of Argentina, signed up as the face of the brand for a two-year stint in October last year.
Since then, sales have rocketed by 37 per cent – a spike that Ultimo founder and CEO Michelle Mone attributes in part to the Lopilato effect.
Wonderful Bublés: Luisana Lopilato, wife of singer Michael Bublé, models the latest colelction for Ultimo
Michelle Mone, who was awarded an OBE in 2010 for her services to business, gave thanks to Luisana and the other Ultimo models (Tamara Ecclestone and Amy Childs also modelled for the brand in 2011), and promised that 2012 will be even bigger.
At the time, she said: ‘This year we have unveiled some amazing images designed to best showcase our collections and it has been fantastic to be involved with some incredible women.’
‘Signing Michael Buble’s wife Luisana is one of our biggest international stars and the response we have had has been phenomenal.
‘It took me a long time to get her but I refused to give up.’
The 24-year-old actress has over one million followers on Twitter, and has massive global appeal – and on a very superficial level, it is not hard to see why.
Feminine: The Spy collection in black and pink gives a sultry silhouette, say Ultimo
Pretty pastels: The collection is rich in soft tones that temper the sophisticated black lace
In the latest photoshoot, Luisana models a charming collection that is to be launched ahead of Valentine’s day.
The latest lingerie line features plenty of seductive black lace, tempered with macarón shades of pistachio green and dusky pink, and celebrates 
According to Ultimo, the ‘timeless’ pale green and navy Evangeline is ‘elegantly flirtatious’, while the silky animal print Mirage collection is designed to ‘reveal the inner temptress.’
The retro-inspired Spy collection is, says Ultimo, ‘sophisticate meets bombshell’, creating a seductive silhouette.
Michelle Mone OBE said: ‘Women want to feel confident in their underwear by choosing a style of lingerie that accentuates all the right places.
‘Luisana is a natural beauty and I’m delighted to have her on board for two years.
‘The new collection is not only very sophisticated and feminine but feels comfortable as well so that you have that confidence from the inside out.’
Luisana, added: ‘I loved shooting the Ultimo campaign and usually have to wear plain underwear when I’m filming so it was incredible to be wearing such gorgeous lingerie.
‘I love the colour of Evangeline – the mint green really highlights my skin tone but the lace gives it that sexy edge.
‘The high-waisted shorts of Spy create gorgeous feminine curves which make you feel amazing.’
But while her company – founded 16 years ago with her husband Michael – goes from strength to strength, sadly, Ms Mone’s marriage has come to an end.
Ms Mone made headlines at the end of last year when it was revealed she and her husband of 19 years were to divorce.
The Scottish entrepreneur announced her separation from businessman Michael Mone in a statement issued just before Christmas.

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