Following in the footsteps of Bar Refaeli would very extremely daunting for even the most confident of models.
Not Irina Shayk through, who has taken over from the Israeli beauty as the new face of Rampage clothing – and didn’t seem fazed by her predecessor at all.
The Russian model was snapped in a series of pictures – some taken behind the scenes – for the campaign for the brand’s autumn collection.
The new face: Irina Shayk poses in some lingerie having signed up to front Rampage clothing’s Autumn collection
So used to seeing her strutting around a shoot in nothing more than a skimpy bikini, she swapped the swimwear for some sexy lingerie as she posed on a red velvet chair in black knickers and a purple bra.
She also got her sexy librarian look on as she reclined against the chair in glasses, a black leather skirt and a black bustier top.
Velvet vixen: Irina shows off the purple bra and black knickers as she gazes seductively at the camera
But Irina, 25, who dates footballer Cristiano Ronaldo, also managed to keep herself covered up for the shoot, albeit in the most sultry way possible.
One shot sees her posing in a tight black and white dress, while another finds the model leaning on a table in a cut-out short black dress.
Hanging around: Running her fingers through her wavy brown hair, Irina shows off a cut-out black dress from the collection
And for a woman who is always on the go, travelling from one side of the world to another, Irina looks every inch the sexy businesswoman as she poses in a teal blouse, knee-length black skirt and huge sunglasses, a carry-on case alongside her.
Irina said she was delighted to become the new face of the brand and added: ‘I was very excited to shoot this campaign because such iconic supermodels have worked with Rampage before me such as Bar Refaeli and Gisele Bunchen.
Black and white beauty: Irina showed off her curves in this simple yet chic monochrome dress
‘Rampage’s fall collection is beautiful and sexy – it has everything you need to transition your outfit from day to night.’
Dari Marder, chief marketing officer, Iconix Brand Group added: ‘We are very excited to be working with Irina Shayk for our Fall campaign. She defines the Rampage woman which is sexy and sophisticated.
World traveller: Irina keeps it all covered as she poses as a sexy businesswoman
Sexy secretary: Irina even manages to look hot in glasses as she poses in a black leather skirt and black bustier bra
‘She has the ability to look effortlessly glamorous which is portrayed in the new campaign.’
The new campaign will debut during New York Fashion Week.
Multi-coloured chic: Irina ends the shoot on top of another chair in a tight asymmetrical patterned dress

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