It may be iconic, but the Burberry trenchcoat isn’t exactly renowned for being a sexy item in a woman’s wardrobe.
But in the advertisement for new perfume Burberry Body, Rosie Huntington-Whiteley achieves the impossible and gives the trenchcoat a racy makeover.
Recently named the World’s Sexiest Woman in a magazine poll, the 24-year-old leaves little to the imagination in the risque ad, which was shot by acclaimed photographer Mario Testino.
Heaven scent: Rosie Huntington-Whiteley poses in nothing but a Burberry trench coat for the new Burberry Body fragrance ad
Lying on the floor of a studio, the open trench shows off the Devonshire model’s toned body as she smoulders at the camera.
While good genes obviously helped Rosie, she insists she has to work hard to maintain the flat stomach on show in the ad.
She said: ‘Nobody lands on earth with a body like this.
‘We all work very hard to maintain a healthy body. I have to do many thousands of sit-ups.’
Loyal: Huntington-Whiteley in midnight blue Burberry at the London premiere of Transformers 3 last month (left) and a pink number by the brand at Met Costume Institute Gala in May
Although she’s one of the Victoria’s Secret Angels, Huntington-Whiteley admits she needs help to boost her 34B cup size.
She told the Times: ‘I do believe in chicken fillets. I’m not saying you have to use them, but if anyone knows me and sees me in a photoshoot, well, there are friends in there.
‘You do need a lift with a sexy dress, so do what you’ve got to do, girls – shove them in there. I’ve been known to have three in at a time for shoots – plus padding.’
Huntington-Whiteley has a special place in her heart for Burberry after the British fashion house helped catapult her to fame in their 2008 campaign when she replaced Agyness Deyn.
She wore several dresses by the brand during her recent promotional campaign for Transformers 3: Dark Of The Moon.
Fashion insiders are predicting the ad will cause controversy for pushing the boundaries with nudity, like previous fragrance campaigns for Calvin Klein and Yves Saint Laurent.


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