More than 250 of China’s richest citizens flew in to Hainan island from all points across the country on Friday afternoon, arriving on a fleet of private jets at Sanya International Airport in the resort town of Sanya before zipping off in a parade of chauffeured BMW of various models including the four-door version of the M3 and the 5-series Gran Turismo.
Hainan, an island off the south coast known for its warm climate and laid-back attitude, has been designated by Beijing as the country’s tourism hotspot for the rich. The wealthy visitors are here for Hainan Rendez-Vous, an annual four-day extravaganza of luxury living that is now in its second year. (The Wall Street Journal is a media partner of Hainan Rendez-Vous.)
The event, started by a group of four French private investors, takes place at Sanya’s Visun Marina near the town’s center. Almost 150 exhibitors are displaying their yachts, private jets and other luxury toys. Sponsors include Martell Cognac, BMW and Chopard. The show is open to anybody who will pay a 180 yuan fee, but many of the visitors have been invited by the exhibiting brands — some of the elite guests, known as "jet VIPs," were flown to the resort by private charter plane.
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