As an important part of the “2017 Sanya Island Family Carnival Month,” the Sanya Family Open Day promotional event is in full swing at the city’s top hotels, scenic spots and kids clubs at four majors bays – Haitang Bay, Yalong Bay, Dadonghai and Sanya Bay.

Sanya is a tropical paradise with space, beach and mountains. Tourists travelling with kids can find many options for the entertainment with a family-friendly atmosphere in the city. Family members can go on a leisurely hike across the forest scenery at Yalong Bay Tropical Forest Park, enjoy a cheerful and slow-paced country lifestyle at Qingtang Village, have an dinosaur education at Dongtian Park, experience the thrill of a helicopter ride in Haitang Bay and explore the seas on a yacht cruise at Yalong Bay Yacht Club.

Sanya is the first tourist city in China to embrace a “child-friendly city” tourism promotional campaign. The city features more than 293 family-dedicated tourism offerings combining accommodations and flights to enhance its attractiveness as a family travel destination.

In the first half of 2017, the city received 8.73 million overnight tourists, including 8.40 million domestic tourists. The tourism revenue during the first six month reached RMB 20.301 billion. The number of overseas tourists staying at hotels in the city reached 7.16 million, up 13.04 percent year on year.

According to data collected by’s Family Travel Department, the number of tourists who booked Sanya family travel products via their website accounted for 70 percent of their total Sanya travel purchasers. The report estimated that total revenue for Sanya’s family travel market would exceed 10 billion yuan in 2018.

Besides, the hotels and resorts across the city are launching a wide range of attractive packages to cheer family tourists which often include special family set menus and summer camp programs customized to provide an unbeatable family experience.

“Sanya, one of China’s most popular tourist destinations, has transitioned its marketing efforts from prioritizing tourism to prioritizing products,” said Ms. Xiong Liang, editor-in-chief of the Family Travel in China Guidebook. “I believe that in the future, Sanya’s tourism products will attract more and more tourists.”