The 2015 China (Sanya) International Wedding Festival will be held at Tianyahaijiao, a scenic location regarded by Chinese as a symbol of eternal love, from December 20th to 22nd.
Five themed events will be held during the festival to promote the development of Sanya’s wedding tourism industry. They are the Grand Opening Ceremony, the Tianyahaijiao Tailor-made Wedding Show, a Folk Wedding Ceremony, a Wedding Products Showcase, and the 2015 Wedding Fashion Awards Ceremony.
Sanya has been named Hainan’s most popular wedding tourism destination. According to official statistics, total consumer spending on wedding related goods and services including wedding photography, wedding receptions as well as honeymoon expenses reached nearly one billion yuan in 2014.
This year, the festival will focus on weddings as an industry, and events will aim to address issues including regional cooperation, further industrialization, and marketing innovations.
Since its debut in 1996, the Sanya International Wedding Festival has been successfully held for 18 consecutive years and has become one of the most influential wedding related events in China.