July and August is considered the traditional off-season for the Sanya tourism market. However, the family tourism market is currently experiencing a boom in business.

Several coastal resorts and hotels have seen an obvious increase in their hotel occupancy rates, mainly from family tourists.

As the number of family tours continues to grow, travel agencies and hotels are promoting their competitive theme vacation products to meet the needs of these family groups through suitable accommodations, activities, and deals.

Many tourists traveling with families are actively visiting Sanya's scenic spots, such as Tianyahaijiao, Yalong Bay Tropical Paradise Rainforest Park, and Wuzhizhou Island.