Sanya participated in the IT&CM (Incentive Travel & Conventions, Meetings) China 2014 in Shanghai. 
Over 30 of Sanya’s high-end hotels, travel agents and tourism-related enterprise representatives will attend the IT&CM (Incentive Travel & Conventions, Meetings) China 2015 which is to be held in Shanghai from April 14-16, to showcase the city’s growing portfolio for MICE tourism.
MICE tourism has enjoyed rapid growth in recent years in China. Participating enterprises have made preparations and sent their invitations to potential buyers in an effort to increase business cooperation and communication.
MICE travel magazines, Sanya maps and other promotional travel materials and videos will be on offer at the site to help visitors gain a better understanding of Sanya’s tourism offerings. Meanwhile, each enterprise will set up its own stand to introduce their new products and services to the buyers.
As part of the IT&CMA (Incentive Travel & Conventions, Meetings Asia) the IT&CM China is an important international exhibition for China to promote itself as a MICE tourism destination. Since 2009, the Sanya Tourism Development Commission has organized high-end hotels, competitive exhibition companies and scenic spots to be present at the exhibition for many consecutive years, which greatly promotes the development of Sanya’s MICE tourism.
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