During the winter travel peak season, MICE tourism has become an attractive proposition for the hospitality sector in Sanya.
Many travel agencies and hotels have been pleased that Sanya’s winter tourism market is picking up, as the city has been seeing a large number of MICE and individual private tours since September.
As Sanya has more than 200 star-related hotels, 1 international cruise terminal and 31 scenic spots and high end tourism services, it has been highlighted by tourist experts as one of the best destination cities in terms of the potential for MICE tourism development.
In 2013, about 1.2 million people visited as MICE tourists. Reports from local travel companies in the city showed that the number of MICE visitors has been continually increasing in recent years.
As the MICE tourism sector continues to grow, hotels in Sanya will be making marketing strategies to offer a series of all-in services at good prices for MICE tourists.
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