Many travel agencies and hotels based in Sanya have been pleased that Sanya’s winter tourism market is picking up, as the city has been seeing a large number of MICE and individual private tours since October.

The three most popular kinds of tourism in Sanya are cultural and sports event tourism, followed by medical tourism. In addition, a wide range of automotive industry-related events are another popular tourist draw.

In 2012 alone, Sanya welcomed more than 12 million domestic tourists, according to tourism figures. Visitors from the MICE sector reached nearly 1.2 million, accounting for nearly one tenth of Sanya’s entire total visitor count.

Sanya is home to the most luxury hotels in China. Many of the hotels house huge facilities, with ballrooms ranging from 300sqm to 1,400sqm in size. The high-quality hotels and resorts and the appealing climate make Sanya an attractive destination for leisure and corporate meetings and incentives.

Sanya’s MICE tourism growth has been very strong in recent years. Many travel agents in Sanya have begun developing marketing strategies to offer a series of all-in services at good prices to add to and assist with the boom in MICE tourism.

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