Sanya to further expand overseas tourist markets in 2014

Sanya, with its unique tropical tourism resources, is still very attractive to Russian tourists. During the exhibition, the Sanya delegation discussed with local large-scale travel operators a number of opportunities to further explore the Russian market.

To build Sanya into an international tourist destination, the local government will increase promotional activities to further expand overseas tourist markets, such as Australia, to introduce MICE tourism and water sports products to local tourists.

Meanwhile, Sanya is planning to give great attention to holding promotional conferences that will highlight golf tourism and hot springs tourism in the Southeast Asia market, in countries such as Korea and Thailand, to lure more overseas tourists.

Besides, the local tourism authority will invite overseas media and travel agents to take an intimate look at Sanya’s tourism offerings and seek cooperation opportunities.