Sanya has established an effective new mechanism to regulate the marine tourism market near the Tianyahaijiao scenic spot, which has been out of order for a long time.

A tour alliance company, jointly established by Tianyahaijiao Scenic Spot Company and residents in Tianya Town, is expected to be put into operation in October and will offer a variety of marine tourism activities including marine sightseeing, sea angling and diving.

The mechanism will make it possible for related business people to integrate the regional marine tourism resources and allow some of the villagers nearby to work for the company to develop orderly tourism in the area.

Local authorities say illegal diving and motorboating activities near Tianyahaijiao in recent years have led to complaints by tourists and have hurt the city’s marine tourism market. The new marine tourism operation aims to create a safe tourism environment and ensure market order.