With the aim of enhancing its appeal to the MICE sector and making Sanya a truly international destination, the government and the travel industry are constantly looking for new ways to promote the region.

The MICE industry has become a big boost for the local economy. In 2013, Sanya received 12.28 million tourists, among which 1.2 million tourists were from MICE tours, accounting for 10% of the total figure.

Many high star hotels have already been offering a variety of favorable MICE tour packages with professional MICE tourism services for international and domestic enterprises. Every year, there are currently about 20,000 conference business activities held in Sanya.

As most MICE groups coming here are high-end multinationals who seek luxury accommodation, many industry insiders in Sanya believe that the local MICE tourism market will continue to expand when a large number of high end hotels are put into use in Haitang Bay.

Editorial Message  
News translation appearing here is the property of www.whatsonsanya.com, however, for those who wish to copy the contents in part or in full, please make reference and link the article copied to our site. Whatsonsanya.com does not necessarily endorse their views or the accuracy of their content. For copyright infringement issues please contact editor@whatsonsanya.com