Sanya emerges as an attractive MICE tourism destination
The MICE industry has become a big boost for the local economy. In 2013, Sanya received 12.28 million tourists, among which 1.2 million tourists were from MICE tours, accounting for 10% of the total figure.
Many high star hotels have already been offering a variety of favorable MICE tour packages with professional MICE tourism services for international and domestic enterprises. Every year, there are currently about 20,000 conference business activities held in Sanya.
As most MICE groups coming here are high-end multinationals who seek luxury accommodation, many industry insiders in Sanya believe that the local MICE tourism market will continue to expand when a large number of high end hotels are put into use in Haitang Bay.