Sanya’s Summer 2014 Tourism Promotion Campaign held in Nanjing
The campaign, organized by the Sanya Tourism Development Commission with the theme of “A Cool Summer Holiday in Sanya”, promoted a number of summer-themed tourism products including family holidays, honeymoon holidays and wedding holidays.
On May 19th, an online promotion aimed at strengthening its summer tourism brands also launched at its Flagship Store syly.tmall.com. During the campaign, more than 10 travel agents from Nanjing signed contracts with tourism enterprises in Sanya to expand tourism cooperation between the two cities.
From January to May, Sanya received 82,000 tourists from Nanjing, a year-on-year increase of 32.1%.