Sanya launched its 2014 summer tourism promotion campaign with the theme of “Cool Summer Holiday in Sanya" at the Phoenix Hill Scenic Spot on May 19th. More than 200 people from the tourism industry attended the event.

Three major tourism marketing activities will be showcased during the campaign to promote Sanya’s tourism products.

According to the Sanya Tourism Development Commission, Sanya plans to hold the campaign in 12 main tourist resource cities in China to strengthen the city’s tourism brand this summer.

Besides, to integrate the regional tourism resources, Sanya is collaborating with 6 nearby cities to promote a number of 200 preferential tourism products on its flagship e-store on, including family holidays, wedding and honeymoon holidays, summer-themed holidays and high-end holidays for tourists to choose from.

Sanya has held the annual Sanya Special Preferential Summer Tourism Promotion Campaign with the theme of “Cool Summer Holiday in Sanya” since 2007.

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