A campaign has been launched to solicit mascot designs from around the world for Sanya’s tourism industry.

According to the organizing committee, the mascot design should fully reflect the cultural characteristics of Sanya by combining the elements of Sanya's distinctive tourism resources and city orientation. The work should be original in its idea and design.

Designers who submit his works that meet the design criteria will be awarded US $1,000 and those whose works are selected as “Excellent Works” will be awarded US $5,000. The selection panel will pick the final design out of the candidates and the winner will scoop a total cash reward of US $50,000.

Any professional design institutions or individual designers can submit their designs for the competition. The solicitation starts in early June, 2014 and will close on July 31st.

The event is being organized by the Sanya Tourism Development Commission and undertaken by Hainan Tianying Investment Company and Sanya Tianya International Cultural Industry Development Co. Ltd.