With the prevalence of wedding celebrations in Hainan, Sanya has become a top destination for couples to celebrate weddings and take photos in recent years.

The famed tropical coastal resort has sunshine, blue seas, white beaches, palm trees, and rock formations that are all romantic elements available for newlyweds.

Since 2012, the local government has made full use of them by developing different themed wedding products to promote, in major Chinese cities, its fantastic ambiance for weddings and honeymoons.

“Wedding tourism has become a key sector for Sanya’s tourism economy during the off season”, said Xv Zhenling, Vice Mayor of Sanya. Statistics showed that in 2012 alone, total purchases made on wedding photographs and group and individual photographs reached 150 million yuan in Sanya.

The total figure would hit 1 billion yuan if accommodation, travel and other services were included, said a local official.

With cooperation among photography studios, wedding planners, tourist destinations and hotels, Sanya will continue to gain popularity with newlyweds from China and other parts of the world. By 2015, the figure is expected to hit 2 billion yuan

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