The Sanya pavilion, which covered an area of 125 sqm, fully showcases the city’s growing portfolio for MICE tourism from every perspective.
A tourism delegation from Sanya recently participated in the IT&CM (Incentive Travel & Conventions, Meetings) China 2014, which was held in Shanghai on April 16, to promote Sanya as one of the best destinations for MICE tourism.
The Sanya pavilion, which covered an area of 125 sqm, fully showcased the city’s growing portfolio for MICE tourism from nearly every perspective. MICE travel magazines, Sanya maps and other promotional travel materials and videos were available at the site to let visitors gain a better understanding of Sanya tourism.
Each enterprise sets up its own stand to introduce their new products and services to the buyers.
The event attracted over 30 of Sanya’s high-end hotels, travel agents as well as tourism-related enterprises to participate, with each enterprise setting up its own stand to introduce their new products and services to the buyers.
As part of the IT&CMA (Incentive Travel & Conventions, Meetings Asia), the IT&CM China is one of the most important international exhibitions to promote China as a MICE tourism destination. Since 2009, the Sanya Tourism Development Commission has organized related high-end hotels, competitive exhibition companies and scenic spots to be present at the exhibition for 5 consecutive years. The exhibition greatly promotes the development of Sanya’s MICE tourism industry.
SOURCE: WOS Team
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