This year, the annual Sanya “Cool Summer” tourism promotion campaign will be launched between 25th May and 7th June, 2014.

Jointly hosted by the Sanya Municipal Government and the Sanya Tourism Development Commission, the activity, with the slogan “Take your love to Sanya”, is aimed at strengthening the summer tourism brand and to promote Sanya’s as a preferred destination for the summer holiday.

During the period, a strong promotion group will organize a series of promotional activities at 12 major domestic tourist source cities to highlight the city’s quality tourism products and travel routes.
This year’s activity will place more focus on promoting wedding products, family tour products, graduation tour products, MICE tourism and other emerging fashionable tourism products.

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