The service sector in Sanya showed impressive growth in 2013, which accounted for 66.9% of the city’s three-sector structure.

Under the government’s efforts to improve Sanya’s tourism service quality, the tourism and finance sectors have become the key drivers of economy activity.

The added value of Sanya's finance sector reached 3.6 billion yuan, an increase of 32.8% year-on-year thanks to the opening of the China Development Bank Sanya Branch, China Minsheng Bank Sanya Branch and the Sanya Rural Commercial Bank.

Statistics showed that the number of domestic overnight visitors to Sanya last year climbed by 11.5% to 12.28 million and the revenue generated from it increased 21.4% to 23.33 billion yuan.

In 2014, Sanya will further optimize its tourism structure and introduce more new tourism products such as marina tourism, low-altitude helicopter sightseeing tours, wedding and honeymoon tours, healthcare tours and MICE tours to allure tourists.

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