Middle and high-income tourists were the main holiday travelers in Sanya during the 2014 Spring Festival holiday.

Statistics showed that the city received 707,400 tourist arrivals. Tourists with monthly salaries above 8,000 yuan accounted for 54% of the figure and the number of tourists spending over 4,000 yuan stood at 51%.

Hotels and scenic spots saw an increase in individual tourists during the holiday. Among them, most are self-driven tourists and family tours.

Considering the rise in individual tourist arrivals, hotels are promoting their competitive vacation products through suitable accommodations, services and activities.


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