According to statistics released by the Sanya Holiday Office, the city received a total of 707,400 visitors during the 2014 Spring Festival holiday, up 25.47% year-on-year, and the tourism revenue generated by it reached 5.464 billion yuan, a year-on-year increase of 25.31%.

Per-capita consumption of overnight visitors was 2,190.4 yuan per day during the holiday, down by 113.48 yuan compared to the same period last year, but per-capita consumption by one-day tour visitors reached 716.39 yuan, an increase of 29.64 yuan over the same period last year.

The number of individual tourists surpassed that of package tourists during the 7-day holiday.

Six major scenic spots in Sanya welcomed a total of 705,800 tourists, a year-on-year increase of 19.87%. Among them, Nanshan Tourism Culture Zone saw a total of 266,600 tourists during the holiday, an increase of 13.2% year-on-year.

Sanya Phoenix International Airport operated a total of 2,553 flights. Passenger throughput reached 411,110, up 5% compared to the same period last year.

Over 120,000 visitors flocked to the Sanya Duty-free Shop, up 2.27% compared to the pre-holiday period and total sales revenue also increased 4.37% to reach 140 million yuan.