Sanya, as a tropical coastal tourist city in Hainan, has become a favorable destination for MICE tourism with its golden beaches, sparkling water, lush tropical forests and year-round sunshine.

In addition to its natural advantages, the city also offers many convenient conditions for the development of the MICE tourism industry, including 256 tourism hotels with extensive MICE facilities, 145 travel agencies, 31 scenic spots, one international airport, one international cruise port, 9 international standard golf courses and some professional exhibition companies, as well as the offshore duty-free policy.

In recent years, the city not only welcomed a great number of large-scale enterprises to host their annual conferences, but also has hosted many international events, such as the Miss World pageant, the Tour of Hainan International Road Cycling Race and the Miss Bikini competition.

MICE tourism industry insiders in Sanya believe that the Sanya MICE tourism market will continue to expand when a large number of high end hotels are put into use at Haitang Bay.

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