New forms of tourism highlighted in Sanya tourism development
Differing from the pure sightseeing tours as its development strategy over the past years to attract only first-time tourists, some new forms of tourism in Sanya have been merging recreation with sightseeing tours to create enough excitement to keep tourists coming back.
These new tourism products have contributed to a rapid rise in local tourism revenue. In the first 6 months of this year, the total tourism revenue reached 12.3 billion yuan, an increase of 20.83%.
These new forms of tourism include duty-free shopping, low-altitude airspace tourism, cultural performances and cruise tours.
Among them, the successful experience of holding the annual Hainan Rendezvous (HRV), which has been in existence just four years, has helped build Sanya a reputation as the Chinese Riviera.
Besides, the city is promoting the integration of yachting tourism and sports events, with the construction of large-scale and comprehensive yacht marinas in and around the city, to make this healthy recreational lifestyle become popular among the public.