Haitang Bay is embracing a boom as the number of tourists visiting the region has surged since Sanya entered its winter tourism peak season.

According to Haitang Bay Tourism Development Bureau, hotels and scenic spots in Haitang Bay have welcomed more than 350,000 tourists from September to November of 2013. Among them, the number of individual tourists to the hotels surpassed the number of group tourists, standing at 63.1% of the total figure.

The marketer for Conrad Sanya Haitang Bay said more tourists are opting to spend extra money for a quality holiday. In that situation, many hotels have launched their own special tour packages including honeymoon packages, family packages and healthcare packages to lure these visitors.

In response to the increase of individual tourists, scenic spots in Haitang Bay are seeking a new approach to provide higher quality holiday tours to the visitors.

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