Sanya launches promotion campaign to boost winter tourism
A tourism promotion event jointly launched by six counties and cities under the jurisdiction of Sanya, including Lingshui, Wanning, Wuzhishan, Baoting, Ledong and Dongfang, was held at the Westin Hotel at Haitang bay on 26th October to promote 2013 winter tourism products.
A number of travel agents from domestic major tourist resource cities, tourism-related enterprises and media representatives attended the event.
10 travel agencies and 10 tourism-related enterprises were rewarded at the event for their outstanding performances in the ”Cool Summer Holiday in Sanya” summer tourism promotion campaign.
Sanya launched the “Cool Summer Holiday in Sanya” summer tourism promotion campaign in 2007, in a move to spur summer tourism. Remarkable growth has been achieved since the promotion campaign was launched, local officials said.
The promotion event on 26th October was the start of another series of campaigns aimed at spurring winter tourism.
According to figures released, Sanya received a total of around 8.46 million overnight visitors during the first quarters of the year, up 10.49 percent year-on-year, generating tourism revenue of 16.474 billion yuan, which accounts for 61.82 percent of the total tourism revenue of Hainan province.