Sanya to tighten supervision on tourism e-commerce
According to reports, Sanya has become one of the top tourism destinations for online tourism businesses in recent years.
The online transaction volume for Sanya tourism services on Taobao.com, the leading e-commerce site in China alone reached 400 million Yuan in 2012. However, while the tourism e-commerce industry has enjoyed rapid growth, so has the number of complaints.
Illegal operations and false information have come to light on a number of sites, and harmed the entire local tourism market, the Sanya tourism service quality supervision department said.
According to the Sanya tourism service quality supervision department, Sanya is to strengthen its law enforcement and crack down more harshly on illegal e-commerce operations, and introduce a blacklist mechanism. New regulations will also be issued in the near future to tighten requirements to set up an tourism e-commerce business.