The 17th Tianya Haijiao International Wedding Festival is to be held in Tianya Haijiao resort from 12th- 16th December, according to reports.

During this session, the annual festival will feature activities promoting creative themed weddings and group weddings, an industry forum, a professional competition and a selection of the top ten brands from the Sanya wedding industry.

Sanya has enjoyed fast growth in its wedding economy over the past three years. In 2011 alone, the consumption of group wedding,themed weddings and wedding photography topped 100 million yuan, with the total wedding-relevant consumption reaching over 5 million yuan.

More than 600 wedding activities were held in Sanya in 2012.

Xu Zhenling, the deputy mayor of Sanya, says Tianya Haijiao, which literally means “Edges of heaven, corners of the sea”, is an iconic holy land for lovers. As a city of romance, Sanya will make sustained efforts to build the city into a paradise of love by improving the management of the wedding industry, quality of services, and overall tourism environment.