Sanya has kicked off its tourism promotion campaign in Sweden, according to the Sanya Tourism Development Commission.

The campaign, with a theme of “ Amazing China, Wonderful Holiday in Sanya”, highlights Sanya’s eye-pleasing scenery, attractive costal tourism resources and unique Li and Miao ethnic cultures.

The Chinese ambassador to Sweden, Lan Lijun, and vice chairman of the Sweden-China Trade Council, Mr.Björk, also attended the event. The promotion delegation from Sanya introduced Sanya’s geographical location, tourism characteristics, tourism advantages, and quality of services during the event.

A signing ceremony of the Volvo Ocean Race 2014-2015 Sanya stopover was also held during the campaign, which means the Volvo Ocean Race will return to Sanya during the 2014-2015 event.