Sales of watersports products surge in Sanya
Sales of watersports products such as swimwear, swimming goggles, swimming rings and children’s water toys have peaked in Sanya as the summer vacation has approached along with soaring temperatures.
As well as traditional watersports products, sales of high-level watersports products such as sailing boats, kayaks and diving suits have also seen a significant increase during this summer vacation.
As a response to the peak sales season, some supermarkets in Sanya have introduced a number of international watersports brands’ products with the aim of winning a share of the hot watersports products market.
According to Mr. Huang, the manager of a marketing department of Summer department store, the store introduced a number of international first-class watersports products brand including BluleHawaii and Billabong after market research they conducted last year. They have introduced another 4 international brands this year.
The sales of products for high level watersports such as sailing, diving and waterskiing have enjoyed more significant growth than the sales of traditional watersports products as these sports are becoming more and more popular among tourists and citizens alike.
The sales growth has also contributed to the many sea activities launched by Sanya in recent years, according to Huang.
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