Sanya, a booming seaside tourist city, is an opportunist success story from a sleepy fishing village 25 years ago.
 
 
Sanya, a booming seaside tourist city, is an opportunist success story sprung from a sleepy fishing village 25 years ago.

Sanya’s gains income from its unique tropical resources and the city’s approach to every opportunity for development.

In 2006, a name card “Forever Tropical Paradise-Sanya’ in both Chinese and English was unveiled to cement the city’s international image.

Looking to tap development in the tourism and hospitality sectors, Sanya has placed big bets on those industries in recent years.

Over the past short period, a great number of high-end and low market hotels and resorts have begun to line the beach of Yalong Bay, Dadonghai, Sanya Bay and Haitang Bay. 

   
 
 High-end hotels and resorts line the beach of Yalong Bay, Dadonghai, Sanya Bay and Haitang Bay. 
  
In 2008, Sanya became the 1st torch relay city of mainland China for the 29th Olympics held in Beijing.

Haitang Bay, positioned as the National Coast by the provincial government, has attracted many investors, domestic and international leading hotel management companies’ attention.

 
 
The duty-free shop in Sanya helps expand the influence of the island as an international tourism island.
 
On April 21st, 2011, the Sanya Duty Free Shop was officially opened to the public. The duty-free shopping, including an increasing number of international top brands, have seen a boom in tourists to the city and has expanded the influence of the island as an international tourism hotspot.

Officials said the city is now attracting more than 10 million visitors a year from within China and abroad.

Under the guidance of Sanya’s government, the city is also striving to develop its sports and culture industry.

The Miss World Beauty Contest, which has been held five times in Sanya, has greatly accelerated the local economy and promoted the city’s image.

 
The Volvo Ocean Race will return to Sanya’s sparkling Serenity Marina in 2014-15.
 
To host the Volvo Ocean Race, the city has built support facilities including a port, hotels, restaurants, clubs, control towers and inspection halls.

The Sanya Phoenix International Airport is an important indicator of economic development in a tourist city. The passenger throughput of the airport in 2011 hit 10 million, making it one of the top 12 domestic airports, compared to the figure of 3.06 million in 2005.

As the Sanya government continues its vigorous support of tourism, aiming to transform the city into their own Haiwaii, the prospects for travelling to the city are expected to soon see Sanya on its way to becoming a tropical paradise of the world

 
SOURCE: WOS Team
 
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