Over 30 of Sanya’s high-end hotels, travel agents as well as tourism-related enterprises attended the IT&CM (Incentive Travel & Conventions, Meetings) China 2013 which was held in Shanghai on April 18, to showcase the city’s growing portfolio for MICE tourism.

According to Zhou Chunhua, the Director of Sanya Tourism Development Commission, MICE tourism has enjoyed rapid growth in recent years. Participating enterprises have made preparations and sent their invitations to potential buyers on the business cooperation and communication.

MICE travel magazines, Sanya maps and other promotional travel materials and videos were available at the site to let visitors gain better understanding of Sanya tourism. Meanwhile, each enterprise also set up its own stand to introduce their new products and services to the buyers.

“With a wide selection of international accommodation options and complete facilities to support MICE activities, we are looking forward to providing the latest updates of growing portfolio to our travel trade partners.” Zhou said.

As part of the IT&CMA (Incentive Travel & Conventions, Meetings Asia, the IT&CM China is one of the important international exhibitions to promote China as a MICE tourism destination. Since 2006, the Sanya Tourism Development Commission has organized related high-end hotels, competitive exhibition companies and scenic spots to be present at the exhibition for 7 consecutive years, which greatly promotes the development of Sanya MICE tourism.


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