Local brands on the rise in Sanya hospitality industry
There are nearly 300 hotels across the city mainly concentrated on Yalong Bay, Haitang Bay, Dadonghai, Sanya Bay and the downtown area.
Many local hotel management companies have achieved remarkable success in the hospitality industry over the past few years.
This is reflected in their global perspective as well as the high levels of luxury services they offer that are on par with those of the world’s high-end hotels.
In Yalong Bay, despite the fact that 80% of high-end hotels are managed by international hotel management groups, other local brands like Horizon and Mangrove Tree have gained nationwide recognition in the hospitality industry.
Dadonghai is home to many local brands. Resort Intime Sanya, Shanhaitian Hotel, Pearl River Garden Hotel and Baohong Hotel in particular are regarded as the ‘Holiday Paradise’ amongst Russian tourists.
With more than half of local hotels local brand hotels, Tianfuyuan, Resort, Yuhaiguoji, Shengyi Seaview Hotel, Golden Phoenix, etc in Sanya Bay and downtown areas have good reason to cater for the mid-range and low end markets.
With the fast expansion of international hotel brands in Hainan, these local hotels not only make full use of the advanced hotel management, but also are seeking ways to secure their presence in the market.
Last October, Resort Intime Sanya signed an agreement with Guangdong Xinghe Group to offer its hotel management services for the first time outside the island.