SELINA Chan recently assumed the role of director of sales & marketing for Outrigger Phuket Beach Resort.
Chan, a Malaysian national, has 27 years of experience in hospitality marketing and sales in Asia and Australia. Before joining Outrigger, she was group director of sales & marketing for Mangrove Tree Resort in Sanya, Hainan, China.
With stints in YTL Resorts (Malaysia), Travelocity, Zuji, Asia Web Direct, and assorted hotel companies, she was also part of the start-up team for Air Vanuatu.
Her core skills include inventory distribution, revenue management, eCRM, loyalty programmes, direct versus indirect online channel optimization, customer segmentation, feeder market maximization and SEO. She has experience in conceiving and implementing online marketing and social media strategies.
Chan speaks English, Malaysian, Mandarin, Cantonese and Hokkien, as well as some Spanish and German.


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