Jumeirah Group, the global luxury hotel company based in Dubai, has signed a Global Direct Connectivity Partnership Agreement with Ctrip.com International Ltd, China's leading travel service enterprise.
According to the agreement, in order to increase visitors to the Jumeirah Hotels & Resorts, the Jumeirah Group will expand its visibility in domestic first-tier markets including Shanghai, Hangzhou, Guangzhou and Sanya. 
This partnership further illustrates Jumeirah's commitment to the Chinese market as it will allow Chinese travelers to directly book some of its most luxurious and innovative accommodations via Ctrip.com's platform. 
Besides this, the Group has planned five future hotel projects in China, including Jumeirah Guangzhou, Jumeirah Macau, Jumeirah Clearwater Bay Resort in Sanya, Jumeirah Hangzhou and Jumeirah Thousand Island Lake Resort, Qiandaohu.
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