CDFG celebrates the success of Rimowa store in Sanya Duty Free complex
The 65sq m store, opened on 29 July, is only the high-end luggage brand’s second store in Asia, following an earlier entry in South Korea. It offers a wide range of suitcases and other luggage items in a range of colours and styles. Rimowa, which CDFG described as the world’s largest luggage brand, has opened a number of stores in key Chinese cities over recent years, including Beijing, Shanghai and Shenyang.
CDFG said the opening was part of a commitment to offer its customers “more comprehensive high-end choices”.
CDFG pioneered the concept of offshore duty free shopping at Sanya, where it opened on 20 April, 2011. The 7,000sq m store has enjoyed stunning success, buoyed by being able to offer Chinese tourists similar duty free shopping rights as foreign travellers.
Coming soon from The Moodie Report China: ‘China Duty Free Group – Travel retail’s rising star’
Sanya Duty Free Store has two floors, offering cosmetics & fragrances, jewellery, watches, leathergoods and many other categories, including almost 100 luxury brands. Top names include Gucci, Tiffany, Emporio Armani, MCM and Coach.
CDFG told The Moodie Report that the average daily number of customers since opening day has reached over 10,000. A spokesperson said that adjusting the brand structure according to Chinese consumers’ needs and preferences had led to a wave of upscale cosmetics counters being introduced, including Kiehl’s, SK-II, La Mer, Laneige, Sisley, Sekkisei, HR, Sulwhasoo and Givenchy.
The retailer has also established Armani, Fossil, Bvlgari, Seiko, Ernest Borel, Guess and other high-end stores and upgraded the storefronts of the sunglasses and Swarovski shops.
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