A watch counter at Sanya Duty-free Store
According to the Moodie Report, a world-leading duty-free magazine, sales of Tissot watches at the Sanya Duty-Free Store ranked first in the world over the last year, between the 20th April 2011 and 20th April 2012.

The report, unveiled at the Gate One2One conference held in Singapore on 14th May by TFWA, includes details of the astonishing success of China Duty Free Group’s Sanya Bay store on Hainan Island as well as their bold expansion plans for the coming years.

China Duty Free Group (CDFG) Vice President Charles Chen said that the company posted sales of US$660 million last year. Business grew by an extraordinary 43.6% in 2011, driven by the success of ‘domestic duty free shopping’ on Hainan Island.

For the year from 20 April 2011, CDFG posted sales of over RMB1.5 billion (US$238 million) at the Sanya store. Average daily sales reached RMB 4.64 million (US$735,000) with an average 3,857 transactions daily. An average 11,956 daily visitors entered the store during the year.

The impact on a number of leading brands was noted by Chen. The Sanya store is the best performing in the whole world for Tissot Watches, the biggest travel retail outlet for Laneige cosmetics and in the top five travel retail stores for Lancôme and Dior worldwide.

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