Haikou is to launch a tourism promotion campaign with the theme of "Sunshine Haikou embraces you" in 17 major cities across the country including Nanning, Xi’an, Qingdao, Xiamen, Nanjing and Shanghai.

The campaign, which will last around two months, aims to promote a new tourism image of the city in preparation for the upcoming tourism peak season and China's new tourism laws, which are to take effect on 1st October.

Launched on 13th September, the campaign has already visited cities including Ningbo, Wuhan, Chengdu and Kunming.

Haikou has been continuing to promote the city’s tourism brand in recent years. The city spent over 100 million Yuan in 2012 rewarding travel agencies and tourism enterprises for their good performances in promoting the city’s tourism. 


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