Yum Retaurants/KFC talks about social responsibility at a Sanya forum
During the communication, many customers raised the actions of their respective enterprises during the performance of their social responsibility. As the most important customer of CCTV Advertising Center, Yum! Restaurants (China) won two awards, that is, “Best Localized Enterprise” and “Best Enterprise of the Year” in the “Best Foreign-Funded Enterprises in China”, thus it has many experience in the performance of social responsibility, particularly in employee recruitment and training and public welfare undertaking.
Therefore, Yum! Restaurants (China) insists that 100% of the management personnel in the operation and management team shall be cultivated and promoted inside, without the “airborne force”. In addition, Yum! Restaurants (China) still insists on providing the diversified vocational development directions and choices for the employees, and even the employees have the opportunity to become the franchisees of Yum! Restaurants (China) and have their own restaurants. The human-oriented corporate culture, systemic and complete training system, diversified vocational development channel, supporting and coaching management style, enthusiastic and energetic team ambience are the core competitivenesses of Yum! Restaurants (China) to attract and retain human talents, and make them be devoted to and love their work and realize personal development.
After May 12, 2008, Yum! Restaurants (China) and China Foundation for Poverty Alleviation (CFPA) jointly made new attempt to promote the awareness of social service, and from 2008, Yum! Restaurants (China) and China Foundation for Poverty Alleviation (CFPA) co-initiated “Donate One RMB, Contribute Your Loving Care and Send the Nutrition” activity, encouraging every consumer entering the restaurant to donate one RMB through thousands of restaurants under Yum! Restaurants (China) nationwide, thus providing the nutrition for the children in the disaster-hit areas. The “Donate One RMB” has continued four years.
Since 1987, the first KFC restaurant was opened at Qianmen in Beijing, Yum! Restaurants (China) has been in China for 25 years, laying constantly high emphasis on corporate social responsibility and active involvement in public welfare undertakings. According to the customer, the operation revenue of Yum! Restaurants (China) in 2011 realized the growth of 29%, and opened 656 new shops.
In 2012, Yum! Restaurants (China) plans to open another 600 shops and recruit 15,000 university graduates as the reserved restaurant managers, which create the historical new high in either recruitment number or scale.
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