Mariella Molina, Consul of Ecuador in Guangzhou
Ecuador is one of the few countries in the world to grow and export coffee including Arabica and Robusta, the two main species of coffee beans.
Yesterday at a promotional event titled “Flavour of Ecuador: Products Promotion and Tasting,” fine coffee and other Ecuadorian food debuted at the Macao Ideas exhibition hall, located at the Tourism Activities Center.

2012 Ecuador Barista Champion, David Mino, made fine organic coffee and presented latte art to guests.

Coffee has been produced in Ecuador since 1860. According to the Ecuadorian authority more than 100,000 families are currently dedicated to coffee production.

Ms Mariella Molina, Consul General of Ecuador in Guangzhou, said the demand for Ecuador’s products in the great China market is increasing. “This is because people of Macau and China are willing to taste new products from overseas. That’s why we are here, to let them know what we can offer.”

Currently Ecuador’s products are imported to Hong Kong and the mainland and then transported to Macau. The Guangzhou office oversees operations for Hong Kong and Macau. The representative said there is no plan for the country to set up a new consulate in Macau but she hopes more promotions will be carried out in the future. “This is the first promotional event in Macau and we will continue to do more promotions of our products,” she added.

For this first showcase in town, Ecuador brought coffee, chocolate, sea products and some snacks to Macau. The Ecuadorian representative believes a partnership between Macau and Ecuador has big potential. “You can see many high-end hotels in Macau. They are here for certain reasons: because there is a big market.”

In her welcome speech yesterday, Ms Echo Chan, Acting President of Macao Trade and Investment Promotion Institute (IPIM), remarked that trade and investment between Macau and Latin American countries have been steadily growing. “We have seen the active participation of Latin American enterprises in local trade events. For example, the Latin American Pavilion has been set up at MIF every year since 2008.”

Chan considered that Macau is currently developing itself into a World Tourism and Leisure Centre, a fact she believes will present more export opportunities for Ecuador’s coffee and other food products. “Ecuador’s enterprises can also make use of Macau’s platform to showcase their products to visitors from all over the world,” she continued.

The event was jointly organized by Ecuador Export and Investment Promotion Institute (PRO Ecuador), IPIM, Consulate General of Ecuador in Guangzhou Trade and Investment Commission as well as Macao Association for Promotion of Exchange between Asia-Pacific and Latin America (MAPEAL).

The event is the second stop for Ecuador’s promotional road show in southern China which will continue on to Haikou (capital city of Hainan province) and Guangzhou.

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