Beauty pageants were once taboo, but they are now being embraced by local governments as a way to attract attention to local charm.
Beauty may be only skin deep, but it can stimulate an economy. Or so say some local officials and pundits.
Sanya, a city on the southern tip of Hainan Island, has hosted five Miss World pageants, as well as all of the New Silk Road model competitions in the new millennium.
It has been reported that Sanya paid large sums for the rights to hold these events, but some say it was worth it: The resort hotel where the Miss World pageants took place brought in 100 million yuan (11.87 million euros) in revenue during the first year and took the lead in both room rates and occupancy rates among the elbow-to-elbow luxury properties that line Yalong Bay. Foreign tourists have been swarming in.
SOURCE: China Daily
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