At the press conference held on January 26, Sanya Statistics Bureau announced the domestic overnight visitors to Sanya climbed by 14.9% to 8.4114 million and the international overnight visitors to Sanya went up by 30.6% to 0.4151 million in 2010.
In the year Hainan launched the International Tourism Island Initiative, Sanya reported a robust economic expansion. "The supply and demand was stable; the domestic demand was rising; the structural optimization was well on track; the corporate profits was increased; and the living standards was improved". The growth in 2010 was one of the highest since 1994, second to only the 22.2% in 2007.

Data indicated steady development of the local tourism industry. The overnight visitors increased by by 15.6% to 8.8265 million. The number of those spent the night in hotels went up by 12.3% to 7.4968 million. By origin, the domestic overnight visitors grew by 14.9% to 8.4114 million; the international overnight visitors surged by 30.5% to 0.4151 million. Revenue from tourism industry as a whole ballooned by 34.7% to RMB13.964 billion; and that created by the domestic travellers expanded by 36.0% to RMB12.301 billion. The foreign exchange earnings from tourism grew by 25.5% to USD0.245 billion. The hotel occupancy rate upticked by 0.8 percentage point to 63.1%.


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