One of the leading lights in the new Sanya Galleria fashion area is Burberry
China Duty Free Group (CDFG) is reporting strong trading at the recently completed 3,600sq m fashion boutique zone at its Sanya Galleria duty free store on Hainan Island. Opened on 29 September, the expansion adds an array of leading fashion brands to the group’s store in the East Sea area, which now offers over 7,000sq m of retail space.
Speaking to The Moodie Report, CDFG Director Marketing Department Antonio Hao cited the entry of “many international top-notch clothing, accessory and leather product brands, including Gucci, Tiffany, Burberry, Ferragamo, Zegna Sport, Bally, Coach, Hugo Boss, Tumi, MCM and Dunhill”.
Hao said that the store marks the entry to the Chinese duty free market for Gucci and Tiffany, and is Coach’s exclusive duty free boutique in mainland China. “In addition these fine brands carry the newest brand concepts and collections in what are their largest duty free boutiques in China,” he added.
“We believe that Sanya Duty Free Store, as the largest and highest-quality duty free store in China, will welcome international travellers from all over the world with a completely new image.”
The Sanya store marks the first Gucci boutique in the Chinese duty free market, says CDFG’s Antonio Hao
Design of the new Fashion Galleria follows a starry night concept, established as part of the natural Hainan theme across the store. CDFG based its design on consumer surveys that indicated a preference for relaxation and the tropical features of the island.
“We wanted to create a downtown shop that tells our customers they are in Sanya rather than in Beijing or Hong Kong, which is why we used Hainan nature elements as our design feature for different areas,” Hao said. 
Following the design elements of diamond cutting, ripples, trees and beaches used in the atrium, fragrances & cosmetics area, watches area and fashion area respectively, the luxury fashion boutique is designed to recreate the ambience of a night sky.
By integrating different natural elements in each area, Hao said, CDFG differentiates the different product areas and shopping environments.

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