Miss Nepal 2010, Sadichha Shrestha, has been appointed as brand ambassador for Nepal Tourism Year 2011 (NTY-2011) campaign.

According to Nepal Tourism Board (NTB), nineteen year old Shrestha has been appointed by the NTY-2011 national committee as the brand ambassador. She will help in promoting Nepal and NTY-2011 campaign in international forums that she participates as the brand ambassador.

Shrestha is also participating in Miss World 2010 pageant representing Nepal to be held in Sanya, China in December. She has also been appointed as conservation ambassador of World Wildlife Fund (WWF) Nepal.