Hainan has big ambitions to build itself into a top MICE destination over the next 5 years.
By 2020, Hainan expects to receive 30 million MICE visitors and to generate industry revenue of 40 billion yuan. With a strategic vision for further development of the MICE industry, Hainan aims to cement its place as the preferred MICE destination in the world.
Hainan has fostered a number of travel & leisure exhibitions for domestic and international tourists, such as the yacht exhibition, the golf exhibition and sports show. Besides, many activities with local characteristics have been held including Hainan international orchid show exhibition, Sanya wedding festival and the exhibition of Li & Miao minority culture.
As an international tourism island, Hainan will learn from the experiences of other tropical island cities to build its international reputation for exhibitions.
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