Due to multiple factors, such as favorable policies and unique local cultural elements as well as increasing market demand, Hainan holds the potential to boost its cultural tourism.
The government has issued a range of policies and regulations in the past few years to promote its cultural development. Featuring a combination of unique local and fashionable culture, the industry has forged its own path of development.
Several tourist attractions on the island, including the national 5A Yanoda Rainforest Cultural Tourism Zone and the Tianyahaijiao Scenic Spot were listed as national model bases for Hainan’s cultural tourism industry.
The Movie Town at Mission Hills Haikou, a film-themed tourism joint endeavor by director Feng Xiaogang and film production company Huayi Brothers, features movie-themed sightseeing and shopping facilities. The theme park covers an area of 90 hectares and boasts 3 main streets with replicas of scenes from Feng’s classic works.
The annual Hainan Carnival, which features street parades, performances of folk music and dancing, sports, beauty competitions and more, has been held 15 times. The carnival has become a symbol of the province’s integrated development of its cultural industry and tourism.
In September 2013, the Qianguqing Scenic Zone in Sanya launched a grand cultural performance themed on Hainan elements, including folk legends, the ancient Maritime Silk Road and the Li ethnic culture, winning wide acclaim. During the Spring Festival holiday this year, the number of tourists visiting the scenic zone increased 12.94% year-on-year to 155,400.