Hainan to revive South Korean tourism market
Hainan has been a favorite destination for holidaymakers from South Korea who come to enjoy the sunshine and leisure golf holidays.
In 2007, the number of Korean tourists visiting Hainan set a historical record of 175,200. However, Hainan’s Korean tourism market was severely hit by the global economic crisis in 2008 and was unable to recover after the downturn.
After 4 years’ of recession, the Hainan Tourism Committee decided to revive the Korean tourism market. A series of tourism promotion activities have been planned to further boost cooperation between Hainan and South Korea since 2012, with the hope of making new breakthroughs in expanding the local tourism market.
The lack of direct chartered flights is often thought to be the bottleneck of expanding cooperation between Hainan and South Korea. Chartered flights between Hainan and South Korea have resumed since the end of 2012.
In 2015, Hainan will re-design the tourism products with more focus on the high-end market, including international brand hotels and well-developed golf course facilities to attract more tourists from South Korea.
SOURCE: WOS Team
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