Vice President of the Women's Federation in south China's island Province of Hainan, Yang Cuixia, visited Wenchang City on the island to assess the work of local women's federation's in promoting the campaign to search for the 'Most Beautiful Families' on March 26, 2014.


The campaign is a response to the 'Most Beautiful Family,' which isn't about finding physically attractive families, but finding families which best exhibit harmony between husband and wife, respect for the elderly, love and education of children and good neighborly interactions, launched by the All-China Women's Federation (ACWF).


Yang visited the family of Huang Yuxiang, who started from scratch to develop her own business and has been supporting public welfare projects. Huang also sets a moral example for local residents, as she takes good care of local families and subsidizes many impoverished students. Her family was also selected as one of the candidates for the 'Most Beautiful Family' campaign.


According to the Hainan Women's Federation, they have made efforts to further promote the campaign within the province, by posting more candidates' stories online, and by cooperating with local media such as the Hainan Daily and Hainan Special Zone Daily, to set up columns to report on the selection progress.


The federation also launched  official microblog accounts at some of China's most popular Web portals, such as Sina and Tecent, encouraging the public to vote for candidates, and join in the discussion of issues like family virtue and marriage.


Hainan Women's Federation also displayed public service advertisements at bus stations in the provincial capital city of Haikou, to attract public attention and promote the importance of family education, neighborhood assistance and family virtues including industriousness and thrift.


On February 24, the ACWF held a video and telephone conference in Beijing to launch and coordinate the campaign to find the 'most beautiful families' nationwide, from February to May 2014.


The campaign was launched after remarks made by Chinese President Xi Jinping while he met with the newly elected ACWF leadership, with the aim of implementing key points of the 11th National Women's Congress held in late October last year.




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