As the peak tourism season approaches, travel agencies in Hainan are rolling out a variety of marketing activities to secure their market share.

A number of travel agencies have targeted tourist markets in regions such as northern China and eastern China, where Sanya has always been a preferred tourism destination in winter for residents of these regions.

Besides traditional tourist markets, emerging markets such as the central and Western regions of China have also attracted the attention of Hainan’s travel agencies.

Mai Weiwen, the general manager of Hainan Yehui Travel Agency, said the central and western regions of the country cannot be ignored anymore as a tourist source for many travel agencies as the economy and living standard of people in the regions has greatly improved in the recent years and the demand of tourism in the regions has grown.

Some agencies have also launched tourism promotion campaigns in overseas tourist markets. 

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