Asian Pacific hospitality management company, Boutique Hospitality Management Asia (BHMAsia) announced that it has signed a strategic partnership agreement with The Miracle Moment Hospitality Management, based in China to facilitate its expansion into the country. Miracle Moment owns an experienced international team with sales and business offices in more than 10 cities in China and Asia Pacific, such as Shanghai, Shenzchen, Manila, Singapore, Kuala Lumpur, Tokyo, etc.


The strategic agreement signing ceremony was held on 12 June 2013 at Ramada Plaza Shanghai Gateway Hotel in Shanghai, China, officiated by Mr. Anthony McDonald, CEO of BHMAsia and Mr. Michael Zhang, CEO of Miracle Moment. The agreement authorizes The Miracle Moment to franchise the brands, products and related business of BHMAsia in China. The brands include X2 – Cross To, Away, Le Bayburi, Yan Spa and The Case Hotels. The first Yan Spa in China is expected to open by the end of 2013 in Hainan China, with another 8 hospitality projects in the pipeline for 2014.


“Our management team is committed to enhancing growth and value for BHMAsia, and we look forward to the cooperation with The Miracle Moment group which is a well-respected hospitality management company in China with various successful projects in Asia Pacific including this Ramada Plaza Shanghai Gateway where the signing ceremony was held. I am very excited for the expansion to the Grand China as the economy in this region is booming and there is a clear shortage of design and boutique type hospitality management expertise. I can see the potential growth for the boutique hospitality business here,” said Mr. Anthony McDonald, CEO of BHMAsia.


Miracle Moment Hospitality Management offers the professional hotel management for owners and hotel investors and is devoted to reach flexible win-win cooperation about franchising and full contact management in Grand China. With sales and business offices in more than 10 cities in China and Asia Pacific, the company can instantly provide consultancy and assistance to property owners/investors. The team of Boutique Hospitality Management Asia and Miracle Moment is composed by more than key 60 professional hospitality experts from Asia Pacific, Europe, Latin America and North America.




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